Real Estate Social Media and Blogging

CREW Miami is a true pioneer for Real Estate Social Media and Real Estate Blogging, most of all because all we use WordPress. In a networking era, real estate WordPress websites are esencial. Because they showcase in the most effective way your MLS listings and services.

Most importantly, Social Media Websites and Blogging help you create credibility and a strong online presence.

The most effective way to communicate with your audience, is through Real Estate Blogging and Social Media Websites. Prospect clients and future customers have access to these social platforms, and you need to be a part of them.

Let me put it this way. About 85% of people that is in the market to buy Real Estate, start their search online. Websites like Google, Yahoo and Bing are the number one search engines for these queries. Because of Facebook’s real estate groups, people are now searching for properties there.

Lately a new trend has been stablished. Sharing your listings and services on Facebook, Twitter, LinkedIn and Google+, have been proven to be a great strategy. Hence, when buyers are ready to make a deal; they will inquiry from actual real estate websites most of the time.

It is time to increase your business and credibility in a competitive real estate industry.

The Importance of Real Estate Blogging

real estate social mediaA Real Estate Professional is required to create trust and credibility. Not only about yourself and your services but also to educate your targeted prospect clients. Think about it, what happens when a prospect buyers performs a search for a property?. First of all, they will find several real estate websites to pick from.

Usually these potential clients will open at least 3 to 5 different sites. This is before they make a decision, and most likely they will pick the Real Estate Website or blog based on how relevant, clear and informative the information is.

Once you have attracted these visitors to your site, you only have one chance to make them stay. That is to have a user friendly, easy to navigate and powerful Real Estate Social Media Website.

 The Importance of Real Estate Social Media

real estate social mediaThere are several components to be a successful Real Estate Professional. We have briefly talked about Blogging. Writing about your services, is one of the esencial tools to let the world know what you do and how you do it. What’s next? Real Estate Social Media Websites are the link between your blog and the most popular networking sites. A Personal blog with the capabilities to sharing your information with Social Media sites is great. Having a personal Real Estate Website is also great!. But what if you could have everything “blog, social media sharing and a property search in one place?

CREW Miami saw the need to create a product exclusively for Real Estate Professionals.

Our “All in One” Real Estate Social Media Websites are the solution you have been waiting for. We scientifically develop Real Estate Websites on WordPress as our main platform. WordPress is the most technologically advanced blogging system there is and the number 9 most visited site in the world.

Want more information about our Creative real Estate Websites?

The perception of real estate SEO

Real Estate SEO used to be a challenge because of it’s high cost and aggressive competition. But not, with the development of new technology, Real Estate SEO has become more accessible and easy for agents to rank in all search engines.

As the Marketing Coordinator for a real estate startup and a thorough knowledge of the real estate industry, a new door in my career opened up. I clearly saw the importance of combining both understandings and I started to develop my own real estate SEO strategies “for free”.

Today, with this new knowledge, I can finally share with my fellow realtors the importance on how to do their own marketing campaigns effectively, but most importantly, at no cost.

What follows, is a real estate SEO guide for real estate professionals. I also know the importance of making informed marketing decisions, and because of that, I want to help you close the gap between you and Real Estate SEO.

According to the National Association of Realtors, 90% of buyers start their real estate search online. Real estate SEO is vital for a successful online presence. For both, brokers and agents, higher rankings in the search engines translate into significant sales increases; specially when the real estate market is rising. In the end, whether the market is doing good or really bad, a good real estate SEO campaign will always keep your sales stable.

Real Estate SEO Challenges

Real Estate SEO

Real Estate SEO

The real challenge for SEO is that agents compete against one another, yet they are united as “team members” under large brokerage firms. To better understand the challenges of SEO, we first need to understand what creates them. Agents rely on the combination of a few things like: brand recognition from their agency, personal branding, and social media presence to drive new business and close more deals.

Also, real estate agents often target specific communities or condo buildings. They often try to showcase themselves as the experts on specific buyer’s needs and wants or demographics. A few examples would be: Foreign National buyers, First time home buyers or Luxury waterfront properties.

Real estate SEO has become very complex due to the very nature of the industry. Additionally, real estate websites can be large due to the high level of functionality and ability to search, which is needed to appeal to prospect clients.

To add more challenges, keyword competition in real estate websites is extremely high. All real estate professionals are competing for the same keywords. Many SEO companies prey on uninformed agents and over promise results that can’t be traced. These companies offer expensive monthly programs that promise high rankings in keywords that won’t deliver any results.

As a result of SEO scammers, new technology has been developed to help realtors and agencies to help their SEO ranking, without the help of an “SEO expert”.

What to Look for in Real Estate SEO Strategies?

A good real estate SEO strategy should have the following:

I will not get into techniques for SEO or link building. Instead, I will give you tips and techniques that target common problems that I see with real estate websites.

Real Estate SEO strategies:

There are other real estate SEO tools like WordPress plugins and widgets. They are great tools that teach you how to comply with Google requirements and the way to structure a perfect blog. We strongly suggest to always develop your websites and write your blogs on WordPress. Google loves this platform because of it’s ability to keep up with the search engines’ algorithms.

For more information or for any questions in Real Estate SEO contact CREW Miami.

Real Estate Web Applications

In today’s industry, Real Estate Web Applications have been created to aid us be more competitive. I am pleased to acknowledge some of them.

I once heard the phrase “Evolve or die”. It is very simple, if we are not up to evolving, we will eventually get left behind. In conclusion, “The ones that are willing and able to adapt to the new ways of doing business will remain standing”. While the ones with old ways and attachments will either have to catch up or remain in the past.

With that said, here is a list of the The 5 Most important web apps forReal Estate that are not optional but rather crucial.

The days when a real estate agent’s website was nothing but an online resume and a business card are gone. Today, prospective clients searching for properties want much more than that. Real estate professionals are now looking for more than just a basic website, they want something unique and memorable, something creative and with their own personal touch. If you were able to provide everything to a customer, here is the lowdown.

5 Important Real Estate Web Applications and Elements

Real Estate Web ApplicationsA Solid Administrator Platform.

There are many low-cost and even free platforms out there that are very easy to install and manage. One of the most popular for Content Management System is WordPress. WP is an open source “blogging system”  (something vital for real estate professionals). WordPress allows you to manage the content of your Real Estate Website.  Most importantly, if you like a specific look and feel for your real estate site or any custom feature that is not available, qualified WP developers and designers can create it.


Real Estate Web ElementsLead Generation Tools.

If your Real Estate Website is built properly, it should be able to replace your office. Real Estate Web Applications will allow you to do everything you already do. Things like email marketing, time management, scheduling appointments, direct mail, MLS property search, social media, etc. Once you have attracted prospect clients to you real estate website, your only goal is to convert those visitors into “Closed Sales”. Therefore, access your leads from anywhere and track their activity. Organize your contacts, share files and create lead capture forms. As a result, you will not only be more proficient but it will also put you ahead of your competition.


IDX Real Estate Websites Customized Property Search.

About 80% of Real Estate Property Searches start online. This is the main reason why a real estate website must have very strong property search features. IDX technology is a very powerful tool. IDX allows to search the entire MLS system right from your real estate website. You can create custom property searches for your website. Highlight communities, condos or areas. When you create you real estate website make sure you have a property search tool that is efficient and user friendly.


Real Estate Web ElementsMultimedia Integration.

Your visitors greatly appreciate gallery images and videos because they are interactive. If you know how to add a picture to your MLS listings, then you can add visual content to your Real Estate Website. Always remember, Google and other search engines decide who wins the race for Real Estate SEO based on the integration of relevant text and images.



Real Estate Web Elements

Social Media Integration.

Now a days most real estate professionals are part of a networking community such as Facebook, LinkedIn, twitter, youtube etc. If you are already part of the networking era, your real estate website is the perfect hub to feature all of these networking sites. Adding a link of your personal networking pages to your real estate website, will let your clients have access of everything you are up to and want them to know.

To reach and retain today’s real estate buyers and sellers, your website must have all these components. CREW Miami builds and designs Creative Real Estate Websites using WordPress as a platform.

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