Real Estate Social Media and Blogging

CREW Miami is a true pioneer for Real Estate Social Media and Real Estate Blogging, most of all because all we use WordPress. In a networking era, real estate WordPress websites are esencial. Because they showcase in the most effective way your MLS listings and services.

Most importantly, Social Media Websites and Blogging help you create credibility and a strong online presence.

The most effective way to communicate with your audience, is through Real Estate Blogging and Social Media Websites. Prospect clients and future customers have access to these social platforms, and you need to be a part of them.

Let me put it this way. About 85% of people that is in the market to buy Real Estate, start their search online. Websites like Google, Yahoo and Bing are the number one search engines for these queries. Because of Facebook’s real estate groups, people are now searching for properties there.

Lately a new trend has been stablished. Sharing your listings and services on Facebook, Twitter, LinkedIn and Google+, have been proven to be a great strategy. Hence, when buyers are ready to make a deal; they will inquiry from actual real estate websites most of the time.

It is time to increase your business and credibility in a competitive real estate industry.

The Importance of Real Estate Blogging

real estate social mediaA Real Estate Professional is required to create trust and credibility. Not only about yourself and your services but also to educate your targeted prospect clients. Think about it, what happens when a prospect buyers performs a search for a property?. First of all, they will find several real estate websites to pick from.

Usually these potential clients will open at least 3 to 5 different sites. This is before they make a decision, and most likely they will pick the Real Estate Website or blog based on how relevant, clear and informative the information is.

Once you have attracted these visitors to your site, you only have one chance to make them stay. That is to have a user friendly, easy to navigate and powerful Real Estate Social Media Website.

 The Importance of Real Estate Social Media

real estate social mediaThere are several components to be a successful Real Estate Professional. We have briefly talked about Blogging. Writing about your services, is one of the esencial tools to let the world know what you do and how you do it. What’s next? Real Estate Social Media Websites are the link between your blog and the most popular networking sites. A Personal blog with the capabilities to sharing your information with Social Media sites is great. Having a personal Real Estate Website is also great!. But what if you could have everything “blog, social media sharing and a property search in one place?

CREW Miami saw the need to create a product exclusively for Real Estate Professionals.

Our “All in One” Real Estate Social Media Websites are the solution you have been waiting for. We scientifically develop Real Estate Websites on WordPress as our main platform. WordPress is the most technologically advanced blogging system there is and the number 9 most visited site in the world.

Want more information about our Creative real Estate Websites?

The perception of real estate SEO

Real Estate SEO used to be a challenge because of it’s high cost and aggressive competition. But not, with the development of new technology, Real Estate SEO has become more accessible and easy for agents to rank in all search engines.

As the Marketing Coordinator for a real estate startup and a thorough knowledge of the real estate industry, a new door in my career opened up. I clearly saw the importance of combining both understandings and I started to develop my own real estate SEO strategies “for free”.

Today, with this new knowledge, I can finally share with my fellow realtors the importance on how to do their own marketing campaigns effectively, but most importantly, at no cost.

What follows, is a real estate SEO guide for real estate professionals. I also know the importance of making informed marketing decisions, and because of that, I want to help you close the gap between you and Real Estate SEO.

According to the National Association of Realtors, 90% of buyers start their real estate search online. Real estate SEO is vital for a successful online presence. For both, brokers and agents, higher rankings in the search engines translate into significant sales increases; specially when the real estate market is rising. In the end, whether the market is doing good or really bad, a good real estate SEO campaign will always keep your sales stable.

Real Estate SEO Challenges

Real Estate SEO

Real Estate SEO

The real challenge for SEO is that agents compete against one another, yet they are united as “team members” under large brokerage firms. To better understand the challenges of SEO, we first need to understand what creates them. Agents rely on the combination of a few things like: brand recognition from their agency, personal branding, and social media presence to drive new business and close more deals.

Also, real estate agents often target specific communities or condo buildings. They often try to showcase themselves as the experts on specific buyer’s needs and wants or demographics. A few examples would be: Foreign National buyers, First time home buyers or Luxury waterfront properties.

Real estate SEO has become very complex due to the very nature of the industry. Additionally, real estate websites can be large due to the high level of functionality and ability to search, which is needed to appeal to prospect clients.

To add more challenges, keyword competition in real estate websites is extremely high. All real estate professionals are competing for the same keywords. Many SEO companies prey on uninformed agents and over promise results that can’t be traced. These companies offer expensive monthly programs that promise high rankings in keywords that won’t deliver any results.

As a result of SEO scammers, new technology has been developed to help realtors and agencies to help their SEO ranking, without the help of an “SEO expert”.

What to Look for in Real Estate SEO Strategies?

A good real estate SEO strategy should have the following:

I will not get into techniques for SEO or link building. Instead, I will give you tips and techniques that target common problems that I see with real estate websites.

Real Estate SEO strategies:

There are other real estate SEO tools like WordPress plugins and widgets. They are great tools that teach you how to comply with Google requirements and the way to structure a perfect blog. We strongly suggest to always develop your websites and write your blogs on WordPress. Google loves this platform because of it’s ability to keep up with the search engines’ algorithms.

For more information or for any questions in Real Estate SEO contact CREW Miami.