CREW Miami is not just a Real Estate Web Design company, we are also a Real Estate Name Branding Agency. A unique image and identity creates a positive emotional connection with your clients, and create instant brand affinity.
REAL ESTATE NAME BRANDING
The complete A to Z guide to brand success
THE BENEFITS
OF A
POWERFUL NAME BRANDING FOR REAL ESTATE
AUTHENTICITY
Anything other than real you won’t work. Discover exactly what makes you fascinating. Build your own brand on your true strengths.
BLOG
An insightful website is the engine of your personal brand. Your blog its fuel! You need to start a blog, and once you do, there’s no stopping.
CONTENT
Valuable content has magnetic power. Create an interesting mix of content to earn the mind-share and trust your brand needs.
DEFINE
To focus on the needs of your clients, you must define their pain points and identify how you can help. Conducting surveys is very useful.
E MAIL
Email is your ace, the money media it’s private, permission-based and pervasive. Commit to developing an email list and using it.
FOCUS
Blurry brands ultimately languish. Define your brand with a focused niche to connect with the minds of those you aim to influence.
GRAPHIC
Everything you create should be represented with class and continuity. Develop a tasty logo, and design standards that represent your brand.
HELP
Don’t wait for opportunities to come to you. Find ways to be helpful. Be the first to connect with people and create opportunities.
INFLUENCE
Influential real estate professionals have prominent friends. Seek out leaders. Surround yourself with them. Find a way to be of value to them.
JOIN
Affiliations are important to the growth of your business. Find groups you’d be proud to be a part of and get involved. Make your presence known.
KEYWORDS
When prospect clients surf the net “Google”, which words will lead them to you? Build a short list of the most relevant keywords to you and blog about them.
LinkedIn & Social Media are today’s “who is who” of the professional Real Estate world. Take these sites seriously and master their every nook and cranny.
MEDIA
Media is more complex than ever and more vital identify the outlets that are most valued in your field, and use their tools to identify your Real Estate Brand.
NETWORK
Make connections locally, regionally and globally. Have a business card or something of even greater value to distribute. Always follow up and follow through.
OPINE
Nix the notion of universal appeal. Take the stands on your ideals and voice your opinions. There is no in a bland land. Be bold and let your voice be heard.
PHOTO
Your face should appear all across the social sphere. Don’t scrimp here. Hire a photographer to do a professional real estate photo shoot and get the the perfect head-shot.
QUESTIONS
Always ask questions. Ask other agents to tell you their success stories. Ask them to share their ideas with you. Listen closely, everyone loves a good listener.
RECOGNIZE
You won’t achieve your goals on your own. Privately & publicly, recognize the contributions of everyone who’s played a part in your brand development.
SLOGAN
Your real estate brand should be the promise you make. Work at developing a unique selling proposition and express it in a concise, memorable slogan.
TEACH
Every person you admire taught you valuable lessons. Commit to nurturing the teacher within and build your brand by becoming a trusted adviser.
UNDERSTAND
Weak brands focus solely on intellectual arguments. Strong brands tap into emotions. The subject you need to master is psychology. Become a student of it.
VOICE
People remember how you make them feel. What you say is important, but how you say it its even more important. Develop a unique an genuine voice.
WIN
Win friends and influence people. Dale Carnegie’s classic book remains unsurpassed as the manual for understanding the essence of influence. Read it & win friends.
eXAMINE
Your x-ray for all online efforts is analytics. Deploy Google analytics to inform you of how visitors behave on your site and what you can do to improve their experience.
YOU
The first rule of writing emotively is using the first person you are “I”. The reader is “you”. If you want to push their buttons, write conventionally.
ZEAL
Zeal is a “strong feeling of interest and enthusiasm that makes one determine to do something”. Without it, there is no point on building a personal brand.
CREW Miami is the number one Real Estate Name branding Miami Agency – Branding is certainly one of the most essential elements in real estate marketing to create credibility and personality among the audience you want to target. On that note, it should also be stated that we create memorable brand names that make strong emotional connections.
At CREW Miami, we establish instant brand name affinity, we cannot “make” a name brand – only the audience can do this. You might say that a real estate name branding is an emotional message of the real estate corporate image.
The fundamental idea and core concept behind Real Estate Name Branding is having a consistent corporate image. Everything your company does, and the services you provide should reflect the values and aims of your name brand as a whole.
It is the consistency of this core idea that makes up your company’s identity, showing what you stand for, what you believe in and how you do business. It is not purely your image, but how your clients identify with you.
Identity
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual tools used for your website, business cards, letter heads, flyers etc. All these basic elements are assembled within a set of guidelines. These guidelines that make up an identity administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of your company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.