How to get real estate leads?

Are you tired of having to figure out how to  get Real Estate leads from buyers that are ready, willing and able to buy from YOU right NOW??

Having prospects to tell you “I’m only looking” or “I can not afford” is probably the worse you can hear isn’t it?

There is no trick or catch, it simply requires the following things:

  1. Choose a high profile farming area.
  2. Develop a website/blog with a URL that is specific to that condo, community or area.
  3. Create forms in the website with filters that keep prospects of low profile from contacting you.
  4. Open Social Media profiles of the farming area in addition to your personal accounts.
  5. Finally, become the Queen or King of that farming area

Even If you are new in the business and nobody’s ever heard of  you, this is system that works. I am not suggesting you will get referrals the next day but, I can assure you that there is always a possibility to hit a jackpot in little time.

Let me be more specific here:

Choosing a real estate farming area

Focus is the “Keyword” here. Choose a condo, community or segment that has the client’s profile you want to work with.  This way, you are targeting the type of prospect buyers you want to get. Now a days people that are on the market to buy real estate look for very specific places; “places they want to live in”. No real buyer searches for the word homes for sale, or Miami Real Estate. People now have a very good idea of the area, community or even condo they want to live in; thus searching for those specific keywords.

It is not hard to rank on the first page of search engines when you are only competing for one specific “keyword”. It does take having the right tools and that’s what we are going to talk about next.

The perfect real estate website or blog

This is the most effective way to get real estate leads that are legit. When developing a website or blog about your farming area, make sure you look as legit as the clients you are trying to attract. I have run into real estate websites promoting high end homes or projects that are very outdated and poorly designed. Prospect buyer searching for condos in Miami Beach that find one of these ugly looking websites, go immediately to the next link. This is common sense, if you are trying to sell high-end properties, you better look and have a high-end looking website.

I know what you are thinking. High-end looking websites, are very expensive. That was until recently a true statement but I gotta tell you, times change and so do the way real estate web development companies do business.

Contact forms on the  real estate website

This is done by placing “Calls to Action” through out your website that are inviting prospect buyers to contact you. Giving enough information to prospect buyers is important but never give them “All”. In other words, if you have an IDX website limit your searches so the clients can register and you can get their information. If the condo or community you chose has floor-plans available, give them a preview of them. In this case, you can add a button where they can click to request all floor plans in high resolution. There are many different ways to add “Call to action buttons and forms throughout your website or blog. Always ask your developer to add as many as possibly without being overdone.

Social Media profiles

Remember the part of looking “legit”? Well, as part of the process, it is important to play the part well. With this, I mean for you to look like you breathe and are truly the “go to” professional to go to. Let’s say you want to be the queen or king of the Estates at Acqualina  Residences in Sunny Isles Beach, FL. Then this is enough reason to create a page on Instagram and Facebook about this luxury community. This is also a great way to connect your website with your social media networks, thus increasing your SEO “Search Engine Optimization” capabilities.

It takes some time and commitment to be the number one prospects choose in this competitive industry. Specially when a bunch of people do exactly the same thing you do. This is the reason why it is important to do things differently, so you can stand out among the rest.





Real Estate Social Media and Blogging

CREW Miami is a true pioneer for Real Estate Social Media and Real Estate Blogging, most of all because all we use WordPress. In a networking era, real estate WordPress websites are esencial. Because they showcase in the most effective way your MLS listings and services.

Most importantly, Social Media Websites and Blogging help you create credibility and a strong online presence.

The most effective way to communicate with your audience, is through Real Estate Blogging and Social Media Websites. Prospect clients and future customers have access to these social platforms, and you need to be a part of them.

Let me put it this way. About 85% of people that is in the market to buy Real Estate, start their search online. Websites like Google, Yahoo and Bing are the number one search engines for these queries. Because of Facebook’s real estate groups, people are now searching for properties there.

Lately a new trend has been stablished. Sharing your listings and services on Facebook, Twitter, LinkedIn and Google+, have been proven to be a great strategy. Hence, when buyers are ready to make a deal; they will inquiry from actual real estate websites most of the time.

It is time to increase your business and credibility in a competitive real estate industry.

The Importance of Real Estate Blogging

real estate social mediaA Real Estate Professional is required to create trust and credibility. Not only about yourself and your services but also to educate your targeted prospect clients. Think about it, what happens when a prospect buyers performs a search for a property?. First of all, they will find several real estate websites to pick from.

Usually these potential clients will open at least 3 to 5 different sites. This is before they make a decision, and most likely they will pick the Real Estate Website or blog based on how relevant, clear and informative the information is.

Once you have attracted these visitors to your site, you only have one chance to make them stay. That is to have a user friendly, easy to navigate and powerful Real Estate Social Media Website.

 The Importance of Real Estate Social Media

real estate social mediaThere are several components to be a successful Real Estate Professional. We have briefly talked about Blogging. Writing about your services, is one of the esencial tools to let the world know what you do and how you do it. What’s next? Real Estate Social Media Websites are the link between your blog and the most popular networking sites. A Personal blog with the capabilities to sharing your information with Social Media sites is great. Having a personal Real Estate Website is also great!. But what if you could have everything “blog, social media sharing and a property search in one place?

CREW Miami saw the need to create a product exclusively for Real Estate Professionals.

Our “All in One” Real Estate Social Media Websites are the solution you have been waiting for. We scientifically develop Real Estate Websites on WordPress as our main platform. WordPress is the most technologically advanced blogging system there is and the number 9 most visited site in the world.

Want more information about our Creative real Estate Websites?

The perception of real estate SEO

Real Estate SEO used to be a challenge because of it’s high cost and aggressive competition. But not, with the development of new technology, Real Estate SEO has become more accessible and easy for agents to rank in all search engines.

As the Marketing Coordinator for a real estate startup and a thorough knowledge of the real estate industry, a new door in my career opened up. I clearly saw the importance of combining both understandings and I started to develop my own real estate SEO strategies “for free”.

Today, with this new knowledge, I can finally share with my fellow realtors the importance on how to do their own marketing campaigns effectively, but most importantly, at no cost.

What follows, is a real estate SEO guide for real estate professionals. I also know the importance of making informed marketing decisions, and because of that, I want to help you close the gap between you and Real Estate SEO.

According to the National Association of Realtors, 90% of buyers start their real estate search online. Real estate SEO is vital for a successful online presence. For both, brokers and agents, higher rankings in the search engines translate into significant sales increases; specially when the real estate market is rising. In the end, whether the market is doing good or really bad, a good real estate SEO campaign will always keep your sales stable.

Real Estate SEO Challenges

Real Estate SEO

Real Estate SEO

The real challenge for SEO is that agents compete against one another, yet they are united as “team members” under large brokerage firms. To better understand the challenges of SEO, we first need to understand what creates them. Agents rely on the combination of a few things like: brand recognition from their agency, personal branding, and social media presence to drive new business and close more deals.

Also, real estate agents often target specific communities or condo buildings. They often try to showcase themselves as the experts on specific buyer’s needs and wants or demographics. A few examples would be: Foreign National buyers, First time home buyers or Luxury waterfront properties.

Real estate SEO has become very complex due to the very nature of the industry. Additionally, real estate websites can be large due to the high level of functionality and ability to search, which is needed to appeal to prospect clients.

To add more challenges, keyword competition in real estate websites is extremely high. All real estate professionals are competing for the same keywords. Many SEO companies prey on uninformed agents and over promise results that can’t be traced. These companies offer expensive monthly programs that promise high rankings in keywords that won’t deliver any results.

As a result of SEO scammers, new technology has been developed to help realtors and agencies to help their SEO ranking, without the help of an “SEO expert”.

What to Look for in Real Estate SEO Strategies?

A good real estate SEO strategy should have the following:

I will not get into techniques for SEO or link building. Instead, I will give you tips and techniques that target common problems that I see with real estate websites.

Real Estate SEO strategies:

There are other real estate SEO tools like WordPress plugins and widgets. They are great tools that teach you how to comply with Google requirements and the way to structure a perfect blog. We strongly suggest to always develop your websites and write your blogs on WordPress. Google loves this platform because of it’s ability to keep up with the search engines’ algorithms.

For more information or for any questions in Real Estate SEO contact CREW Miami.

Real Estate Web Applications

In today’s industry, Real Estate Web Applications have been created to aid us be more competitive. I am pleased to acknowledge some of them.

I once heard the phrase “Evolve or die”. It is very simple, if we are not up to evolving, we will eventually get left behind. In conclusion, “The ones that are willing and able to adapt to the new ways of doing business will remain standing”. While the ones with old ways and attachments will either have to catch up or remain in the past.

With that said, here is a list of the The 5 Most important web apps forReal Estate that are not optional but rather crucial.

The days when a real estate agent’s website was nothing but an online resume and a business card are gone. Today, prospective clients searching for properties want much more than that. Real estate professionals are now looking for more than just a basic website, they want something unique and memorable, something creative and with their own personal touch. If you were able to provide everything to a customer, here is the lowdown.

5 Important Real Estate Web Applications and Elements

Real Estate Web ApplicationsA Solid Administrator Platform.

There are many low-cost and even free platforms out there that are very easy to install and manage. One of the most popular for Content Management System is WordPress. WP is an open source “blogging system”  (something vital for real estate professionals). WordPress allows you to manage the content of your Real Estate Website.  Most importantly, if you like a specific look and feel for your real estate site or any custom feature that is not available, qualified WP developers and designers can create it.


Real Estate Web ElementsLead Generation Tools.

If your Real Estate Website is built properly, it should be able to replace your office. Real Estate Web Applications will allow you to do everything you already do. Things like email marketing, time management, scheduling appointments, direct mail, MLS property search, social media, etc. Once you have attracted prospect clients to you real estate website, your only goal is to convert those visitors into “Closed Sales”. Therefore, access your leads from anywhere and track their activity. Organize your contacts, share files and create lead capture forms. As a result, you will not only be more proficient but it will also put you ahead of your competition.


IDX Real Estate Websites Customized Property Search.

About 80% of Real Estate Property Searches start online. This is the main reason why a real estate website must have very strong property search features. IDX technology is a very powerful tool. IDX allows to search the entire MLS system right from your real estate website. You can create custom property searches for your website. Highlight communities, condos or areas. When you create you real estate website make sure you have a property search tool that is efficient and user friendly.


Real Estate Web ElementsMultimedia Integration.

Your visitors greatly appreciate gallery images and videos because they are interactive. If you know how to add a picture to your MLS listings, then you can add visual content to your Real Estate Website. Always remember, Google and other search engines decide who wins the race for Real Estate SEO based on the integration of relevant text and images.



Real Estate Web Elements

Social Media Integration.

Now a days most real estate professionals are part of a networking community such as Facebook, LinkedIn, twitter, youtube etc. If you are already part of the networking era, your real estate website is the perfect hub to feature all of these networking sites. Adding a link of your personal networking pages to your real estate website, will let your clients have access of everything you are up to and want them to know.

To reach and retain today’s real estate buyers and sellers, your website must have all these components. CREW Miami builds and designs Creative Real Estate Websites using WordPress as a platform.

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